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Boudoir opened its doors in October of 2010, through the vision of shop owner, Kasey Forehand. Designed to make women feel beautiful and promote self esteem, Boudoir serves its clients under the following mission statement:

​To provide an elegant and comfortable retail experience that encourages intimacy, self esteem and the knowledge that all women are beautiful.

​​Nestled in the heart of Boonsboro Shopping Center, this shop is designed to bring a Soho experience to shoppers of Lynchburg, while offering a wide variety of intimate apparel.