The Frou Frou philosophy focuses on creating the ultimate premium destination for versatile and glamorous loungewear and sleepwear, encapsulated in an inviting virtual boutique. Frou Frou prides itself on an uncompromising commitment to delivering iconic products combining exceptional quality and value.

Frou Frou Lounge first opened its doors in 2004 as an acclaimed and successful lingerie boutique, Frou Frou Lingerie. We maintained our vision throughout, developing the brand and subsequently diversifying into what is today a unique and truly impressive collection of the world’s finest sleepwear.

For years, we at Frou Frou have craved the opportunity to feel desirable, yet comfortable, in our home. We recognized the gap in the market for stylish women with impeccable taste and unrequited desires, and immediately filled the gap with

Our fashion led website offers you unprecedented luxury and service from international cutting edge loungewear and nightwear designers, and beautiful accessories to enhance your home environment.

Stylish attire to take you from the lounge to the bedroom has never before been so accessible.