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Founded in 1998, HerRoom is the largest woman-owned lingerie retailer on the web. Almost 10 years ago, we asked the question ‘how can we make it easy for women of all shapes and sizes to find lingerie that fits perfectly and looks great without ever having to step into a store?’

We’ve been answering that challenge by providing extensive information about every piece we sell, including our “try it under” where women can see how a bra will look under various necklines, measured drawings of each bra and honest customer reviews. Our ‘bounce test’ shows videos of sports bras revealing how much support various styles really offer, along with extensive information about exercise and breast health.

HerRoom has detailed information about fitting, finding the right styles for your body, building a lingerie wardrobe, and how to select lingerie that will be comfortable and supportive.