Little Women was launched over fifteen years ago because I was fed up of not being able to find bras that fit my “AA” figure.

Even back then, media coverage seemed always to focus on “bigger boobs” – this “bigger is better” mentality seemed to be everywhere. If you weren’t a “DD” you could not find pretty and attractive lingerie – it was teenage trainer bras for you!

But we knew that despite all the figures being released indicating that the average UK bra size was at least a D cup, many women measure AAA, AA, A or B and have major difficulty in finding beautiful bras that fit.

We began to build up a mail order catalogue specialising in petite lingerie and we now stock a wide range of styles specifically designed for women in 30AA to 40B cups as well as an exclusive range of AAA bras sized 32 to 38.

This quickly developed into the Little Women Website that you see today.

Our website is aimed at like-minded women who are happy with their natural shape and want to make the most of their figure without resorting to surgery. We think that wearing beautiful underwear is a basic right but on a practical level can help to make you feel more confident. We want all women with small cup sizes to have the opportunity to wear sophisticated and beautiful lingerie that actually fits!

Little Women now sells lingerie and swimwear for every occasion; smooth seamless bras perfect for wearing under t-shirts, sexy and sophisticated lingerie for the most glamorous situations, even strapless bras for evening wear.

Our embroideries, laces and fabrics reflect mainstream fashions, including prints, soft pastels, vibrant colours and flat laces that are versatile enough to be worn under sheer tops.

We offer a comprehensive refund or exchange service, which means that you can order with complete confidence. If you would like a copy of our mail order catalogue (UK only) please visit our “Request a Brochure” page, fill in your details and you will receive a catalogue within a few days.

We are here to help, so if you need any advice please don’t hesitate to ring us on 01455 208855 or email us at

Every woman deserves gorgeous lingerie, whatever your size…

Fiona Goad,
Managing Director