At Premier Jour, we adore and appreciate today’s confident, sexy, and fabulous women. Lingerie lines sold at Premier Jour are favorites of some of Hollywood’s hottest celebrities – Madonna, Carmen Electra, and Mariah Carey just to name a few.

In fact, Premier Jour is also a “Canadian” favorite and has been featured on many tv and radio shows: “Hollywood 10 Best This Week”, “Entertainment Tonight Canada”, “CFRB” and The InterContinental Toronto Hotel “Desperate Housewives Contest”.*

We want and hope that you will indulge yourself in the unique beauty and elegance of our Fine European Lingerie collections.

Premier Jour features the most luxurious haute couture, bridal and boudoir collections sourced from around the world. Collections are made from exquisite fabrics and the finest imported materials such as; silk, Swarovski Crystals, Moonstone, chantilly lace, French lace, Italian satin and imported ethereal chiffon.

While shopping for lingerie is nothing new, we hope to make shopping at Premier Jour a fantastic and memorable experience. Fitting appointments are available. We strongly believe all of our clients should feel and be treated like a Star.

Within our vast variety of collections, we have something for you. Our sizes range from 30A to 52H. Drop by or call to book your private appointment – an experience you will not forget!