With the average UK bust size now reportedly a 36D, there’s more demand than ever for bras in bigger sizes. Yet, sadly, so many bras available in larger sizes are somewhat uninspiring, overpriced – or hard to find in the right size.

For shoppers who struggle to find their size on the high street and who are fed up with the generally frustrating experience of bra shopping, Simply Yours is the perfect alternative, with beautiful bras in A-JJ cups (selected styles to K cup) and ranging from 28 to 50 back size (selected bras up to 58).

As well as their own great value bras, Simply Yours offer some of the best-loved brands in lingerie, including Curvy Kate, Wonderbra, Panache, Elomi, Triumph and Freya to name just a few. Simply Yours is also the home of the stunning Gok Wan underwear range.

Simply Yours aim to help women look and feel fabulous around the clock, with pretty nightwear, supportive shapewear and flattering swimwear all available in sizes 12-32.

New for this season, Simply Yours have created a collection of curvy clothing, designed to fit and flatter the fuller busted woman. The ‘Simply Voluptuous’ range offers a classic shirt, feminine blouse and sexy pencil dress each in a choice of three bust fittings: B-DD, E-G and H-K.

Simply Yours know that the key to looking and feeling good is to get a bra that fits you properly. A correctly fitting bra will give you a great silhouette: a smoother outline, a higher bust making your middle look slimmer, better fitting clothes plus a straighter back and less rounded shoulders for generally better posture.

That’s why Simply Yours have also created the definitive bra measuring video to help women find their perfect size and discover that dream fit.