Fab Foundations Lingerie Consultant and Expert
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I’m Ali and my goal is to empower every woman to find her own best bra fit.

It’s hard to say when I got into the bra fit business, because in some ways, I’ve been thinking about it since I first hit puberty. While I was a late bloomer, once I began developing a chest it just kept growing and growing. Soon, I had grown out of every bra in the department store. I had no idea what came after DD – there simply wasn’t anything in the stores where I grew up.

I was always uncomfortable, and was constantly fiddling with and squirming under my bra…and for good reason, it didn’t fit! It felt like I had six breasts – the two in the cups, the two spilling over the top, and the two sliding under the bottom. It wasn’t a good look. Plus, it was difficult to feel attractive or confident when I felt embarrassed by my own body, every day.

Years later, I found a store in England that stocked bras “for big-boobed girls” and, for the first time in my life, I knew my bra size. Even better, I found pretty, comfortable bras in my size.

Today, you don’t have to go to England to find bras like this, but finding your best fit is still a challenge. Fab Foundations is here to help you!

About Ali

Ali Cudby is an author and successful entrepreneur. In addition to her award-winning start-up, Ali has worked in the media industry at such companies as Discovery Communications, Inc, The New York Times Company and Universal Television.

Ali has an MBA in Entrepreneurial Management from the Wharton School of Business and her undergraduate degree is from University of Pennsylvania. She currently serves on the Executive Committee of the University’s Trustees Council of Penn Women.

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