The Blush Story is a legend two generations in the making, the story of a father’s dream and his children’s desire to continue that vision. In 1959 Edward N. Ajmo launched his first fashion venture in Montreal.

Upon the sale of the company, he established a second highly successful initiative in the United States with a staff of over 1,000. When NIKI-LU Industries of Miami was eventually sold to a public company, Mr. Ajmo returned to the fashion hub of Montreal to found Blush Lingerie in 1988. After thirteen years at the helm, Mr. Ajmo entrusted the leadership of Blush to his already highly experienced children, Justin and Tiffany in 2001.

A dedicated entrepreneurial family, an expert design team and more than 50 years of experience in the world of style have culminated in the successful brand known as Blush.

The Blush Mission is to provide flirtatious and affordable luxury to women worldwide with the creation of sensual, voluptuous, and urbane intimates. Each piece in the collection highlights the outstanding quality and workmanship found only at Blush.

Our style inspires women to embrace their unique sense of self with complete assurance and a flair for playfulness.

Blush lingerie is stocked in independent boutiques, specialty retail chains and department stores spanning North America, and across the globe. Take a peek at our sophisticated style and luxuriate in pin-up perfect lingerie. Let our designers indulge you with silky comfort and exciting elegance: lace and loveliness combined with a flair for the naughty.