We make curvy girls feel fabulous about their figure.

Launched in July 2009, Curvy Kate offers a gorgeous collection of D – K cup lingerie designed specifically for the fuller bust. We are passionate about fit and proving how incredible a shapely figure can look in a well made bra.

We make sure every garment is tried and tested on naturally fuller busted women with real curves. Only the best fitting designs go into our collections and no garment is launched until our wide range of fitting models are happy.

Curvy Kate bras not only support and lift a fuller bust but also complement those killer curves. There are many fresh and fun styles to suit every taste. Keeping the distinctive Curvy Kate signature we bring new and original designs and whilst we target a young fashion conscious customer, we focus on attitude rather than age.

We are simply committed to giving all curvy women a huge range of beautiful lingerie that fits and flatters their fabulous figure.

Curvy Kate was developed through our original retail business specialising in plus sized bra fittings. We stocked all the major lingerie brands but still found it difficult to offer our fuller busted customers a wide choice of pretty bras in the sizes they were desperate for, especially above a G cup.

So in 2006 we decided it was time to design and produce our own bras, specifically for the DD+ shapes we were used to seeing every day. Our challenge was to develop bras that gave a perfect fit in pretty and flattering designs, and offered great value for money.

We had not planned to launch Curvy Kate as a wholesale brand, but by early 2009 we were being approached by other retailers interested in our products as their customers had started asking for Curvy Kate.

So with AWG on board we launched in July 2009 at the final Harrogate Lingerie Show to a fabulous response. Within the first year we had over 250 accounts stocking Curvy Kate and distributors selling the brand in 6 countries worldwide including Australia, Canada and Europe.