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Fred and Ginger London was launched during London Fashion Week in September 2007 and is quickly becoming one of the most desirable lingerie brands in the world.

Fred and Ginger London’s founder and creative director, Victoria Holt was born in England in 1977. With a flair for art and textiles and winning awards throughout her training she finished her studies with a Bachelor of Arts (honours) degree in 2000.

Victoria also specialized in fashion design and technology with print, believing that these understandings are beneficial to the creative process as they enable the design to start with the fabric and its construction and work upwards from there.

Upon graduation Victoria took up position working with the prestigious design house Jenny Packham as senior designer for over 5 years. From there she decided to take a year out to travel the world solo, taking in inspiration from the 15 countries she visited whilst simultaneously using this time to develop what was to become Fred and Ginger London.

The decision to launch her own lingerie label came from a desire to create beautiful individual pieces that reflect the elegance and sophistication of a bygone age for a market that appreciates comfort and luxury with a contemporary design edge.