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Inspired by her silent movie actress great aunt, and her fashion illustrator grandmother, Diane Samandi began sewing patchwork bikinis in the front window of her San Francisco Victorian in the late 1970’s. Diane had always loved old Hollywood glamour and vintage design, and with those elements in mind, bikinis soon became dresses, and dresses became exquisite lingerie…

In 1980, Diane founded Jonquil, a romantic lingerie line well known for its lavish laces and intricate detail. A favorite with brides, Jonquil has enjoyed thirty years of success, and is one of the most sought after lines in the lingerie world. Jonquil is sold at Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, the finest specialty boutiques worldwide.

In 2007, Diane partnered with MGT, a company specializing in the production of molded cup babydolls. Together, Diane and the design team at MGT worked to create In Bloom by Jonquil. Giving the feminine, graceful elements of Jonquil a fresh, flirty flair, they began by incorporating molded cups into Diane’s elegant, European designs. They met with instant success.

Since then, this charming line of playwear has evolved to include loungewear and daywear. In Bloom is designed to make a woman feel irresistible and girly, exposing her inner ingénue, and urging her to come on out and play! In Bloom is sold at Nordstrom, Saks Fifth Avenue, Bloomingdales, specialty boutiques worldwide.