La Perla was founded in 1954 by Ada Masotti, and taken over by his son, Alberto Masotti, who turned it into the La Perla Group. Great attention is given to traditions and innovations, staying true to where they were, and always pressing forward. These ideals would and have catapulted them to the highest respect in the industry.

The company is currently run by Alberto and his wife Olga, who instituted their swimwear lines and now over sees the Pret a Porter collection. Their daughter, Anna, deals with the communications of the company. In 2004 they celebrated their first 50 years of success!

All of their designs are created in their show room in Milan, by the most qualified craftsman using the finest fabrics and materials. In addition to being available in countless boutiques and department stores, La Perla also has a line of boutiques. Some are corporate owned and run and others are franchise agreements.

“Never compromise on quality and innovation.”

This is the motto of Masotti, and has shown through the designs of La Perla. They can be described as unfailingly feminine, elegant, sophisticated and sexy. A combination of great skill, attention to a woman’s form and the finest fabrics create luxurious garments for anywhere.

The company tests their silky and soft fabrics rigorously on women for comfort and wear, before they are marketed. Its reputation for innovation and beauty is rigorously guarded. Some of their labels include: La Perla Black Label, Joelle, Malizia, La Perla Glamour, La Perla Studio, and more. Styles from ultra-chic to basic comfort.