Pronunciation – leu’r | old French: loire

n. 1. illusion, tempt, seduce, attract, influence, addiction;
2. Thing that artfully attracts an object for their personal gain

Leurre is built on the notion that every woman is complex and beautifully individual – and not merely just a generic product.

By combining sensuality and psychology, Leurre digs deep into the philosophical ideals and psyche of a woman and surfaces these stunning complexions with luxury materials to create the most seductive and provocative lingerie.

Each item is carefully designed and hand made, to ensure the most luxurious finish, to reflect every part of the female form and her desires.

What lies beneath counts“.