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Parah transformed swimwear in the 1970s into a “fashion product attentive to the trend.”

Always an innovator, the company has enjoyed 53 years of success. Attention to detail and the use of the finest fabrics, has seated Parah at the top. They offer 14 marketed brands including: Parah, Parah Uomo, OffLimits, Impronte, and Sabbia.

The strong foundation of skill and attention to detail has been handed down by the founder, Edda Paracchini Piazzalunga, to the next generation of the company. Collection after collection, Parah offers carefully designed and crafted garments for the fashion forward woman.

Their continued success has been rooted in attentive quality details, luxe fabrics, and unfailing designs.

The strong foundation of skill and attention to detail has been handed down by the founder, Edda Paracchini Piazzalunga, to the next generation of the company.

Collection after collection, Parah offers carefully designed and crafted garments for the fashion forward woman. Their continued success has been rooted in attentive quality details, luxe fabrics, and unfailing designs.

Parah is opening new boutiques around the world everyday. They offer you the chance to open a Parah boutique on their website. Just fill out the form and they will contact you in return.