Sally is originally from Wales and has been designing lingerie for other labels for over 17 years. In 2003 she started Sally Jones Lingerie with an emphasis on feminine and seductive lingerie.

She uses Australian laces, Tulles and the finest silks. Her designs transcend the bedroom, and can be worn as sexy accents in your everyday life.

A good portion of her inspiration comes from 50’s and 60’s screen sirens, in particular Marilyn Monroe, to create sexy, classic and dramatic pieces that accentuate luxury.

Created out of a passion for lace, lingerie and most things French, Sally Jones was launched consecutively in Paris and Australia in 2004. Sally has been involved in the lingerie industry in Australia for 20 years.

Previously she designed for other brands and also ran her own lingerie boutiques. Sally realised there was a niche in the market for beautiful lace and silk sleepwear with well coordinated underwear, which was comfortable and well fitting but at the same time being fashionable and desirable.

Beautiful chiffons, playful ribbons, girly sleepwear and gorgeous elegant silk styles emerge every season from Sally Jones. Her designs are available in over 20 countries and the finest boutiques of Europe, Australia, the US and Asia.

“When designing a new range I let my passion for colour and lace be influenced by the latest fashion trends coming through. It has to be different, creative, feminine and seductive.”